Travel industry leaders insist that one way Congress can trim the federal budget deficit is by approving House Resolution 4450, better known as the Travel Promotion, Enhancement and Modernization Act of 2014.
H.R. 4450 reauthorizes Brand USA, a nonprofit, public-private partnership program that was created to increase inbound international travel to the U.S. The House is scheduled to vote on the bill on Tuesday.
“Brand USA works for America by attracting millions of new visitors and the dollars they bring to destinations across the country,” says U.S. Travel Association President and CEO Roger Dow. “What’s remarkable is Brand USA does not cost federal taxpayers a dime, and it actually reduces the deficit — all while delivering jobs and economic opportunity to America’s communities.”
A report released earlier this month, Brand USA: Working for All of Us, shows that in 2013, Brand USA:
- Attracted more than 1.1 million additional visitors to the U.S.;
Brand USA is a marketing and communications program that promotes international travel to all 50 states, the District of Columbia and U.S. territories. The program is financed entirely by foreign visitors and the travel industry.