NBC Sports Group signed a four-year deal with Formula One for the exclusive U.S. media rights to the world’s most popular global motorsports series.
The deal, which begins next season, will provide over 100 hours of programming across NBC and cable channel NBC Sports Network.
Jon Miller, president of programming for NBC Sports and NBC Sports Network, told The Associated Press on Sunday night it gives the network content to grow its motorsports presence. NBC Sports Network owns the rights to the bulk of the IndyCar Series schedule.
“This gives us quality events to put on our air, and this is a sport with a huge following around the world that we feel we can grow in this country,” Miller said.
The agreement between NBC Sports Group and Formula One Management brings an end to the 17-year run cable channel Speed had as the U.S. rights holder to F1.
NBC will air four races – the Canadian Grand Prix in June, and the final three races of the season in November – while the remaining 16 races will air on NBC Sports Network. All practice and qualifying sessions will also be on the cable station. Miller said the intent is to broadcast everything live, but the network is working through a small number of scheduling conflicts. All 20 races will be streamed on NBC Sports Group’s live-stream platform.
The addition of F1 could also help NBC Sports Network with its IndyCar coverage, Miller said. There are four 2013 dates in which the F1 race be televised before the IndyCar race on the network.